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Customer reactivation · Any platform

A free Black Friday win-back sequence for your lapsed customers.

We write your reactivation sequence for free: three emails, the segment rules for who gets them and the send timing, ready to run on the platform you already use: Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, Iterable or similar. You run it and keep it either way.

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  • Run for Fortune 500 teams in pharma, energy and banking
  • Works on your existing platform
  • Free, three a week

What goes into a reactivation journey

The right segment

Lapsed buyers and quiet subscribers, picked by last purchase and last engagement.

A reason to come back

A short journey across email and SMS, written for your brand and your customers, not a template.

List protection

People who still don't respond are suppressed, so your sender reputation stays healthy for the holidays.

Clear results

Revenue from the journey shows in your own platform's reporting.

How it works

  1. 1

    Reply yes

    Tell us your platform and roughly when customers count as lapsed.

  2. 2

    We write it

    Three emails, the segment rules and the timing, written for your brand.

  3. 3

    You run it

    Launch it before Black Friday and keep it. If it wins customers back, we can run more journeys with you.

Black Friday lists are built in October. The earlier the journey is live, the more customers it brings back.

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